- Value
- £6m
- Closes
- Not stated
- Where
- North East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East, South West
- Lots
- 1
- Suitable for SMEs
- Yes, says the buyer
- Contract
- 1 Mar 2027 – 28 Feb 2030
In plain English
Affinity Water wants to appoint one or more paid media agencies to plan, buy and optimise digital and offline advertising supporting its water-saving and behaviour change campaigns, including TV, radio, social and performance digital. The contract runs from 1 March 2027 to 28 February 2030, with activity needing to launch from April 2027 ahead of seasonal demand peaks.
Good fit for: Media buying and advertising agencies with cross-channel planning and buying capability (TV, radio, digital, social).
Written with AI from the official notice. Check the notice before relying on it.
What the buyer says
To appoint a supplier or suppliers to provide paid media (digital and offline advertising) services to Affinity Water. Affinity Water is seeking a strategic paid media supplier(s) to develop, plan, activate, optimise and evaluate an ongoing programme supporting Keep Life Flowing and our wider water saving and behaviour change activity. The programme must run throughout the year, supporting annual water reduction targets that reset on 1 April 2027. Activity must be ready to launch from April 2027, ahead of potential early heatwaves and increases in demand. The supplier(s) should be able to provide all services including but not limited to: - Paid media strategy, - Insight, analytics and optimisation, - Media and channel planning, - Media buying, - TV, - Radio, - Performance digital, - Social media buying.
Procedure: Competitive flexible procedure (Flexible: the buyer sets the stages, often a shortlist first, then bids). Published 2 Oct 2026.
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