Open tenders / Consultancy & research
Open tender · Notice 094033-2026
2026-843 CMM LEB and Pork Evaluation
- Value
- £167k
- Closes
- 21 Oct 2026 (6 days)
- Where
- West Midlands
- Lots
- 1
- Suitable for SMEs
- Yes, says the buyer
- Contract
- 4 Nov 2026 – 30 Apr 2027
In plain English
AHDB wants a market research agency to provide retail sales analysis evaluating its beef, lamb and pork marketing campaigns, covering category-level and specific cut/product data (such as pork mince or beef mince) from November 2026 to April 2027. The work is to help AHDB measure campaign effectiveness and inform future marketing decisions.
Good fit for: Market research or retail data analytics agencies with robust UK retail sales data for meat categories
- Must supply robust retail sales data
it is imperative the agency are suppliers of robust retail data
Written with AI from the official notice. Check the notice before relying on it.
What the buyer says
AHDB require retail analysis for campaign results from top level categories for total beef and lamb, and total pig meat down to specific cuts or products, such as pork mince or beef mince. Therefore, it is imperative the agency are suppliers of robust retail data. The budget for this project is £100,000 (including VAT) per marketing campaign (so £200,000 in total). AHDB’s marketing campaigns aim to accelerate positive attitudinal change towards British beef, lamb, dairy and pork, and ultimately drive sales. AHDB’s marketing team have done a few consumer media modelling studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return in retail sales our campaigns have for our sector products. This information is used to inform future campaign activity and look to optimise, based on recommendations from the results of the analysis. Closing date is 21st October at NOON
Procedure: Below threshold - open competition (Open: anyone can bid (a lower-value contract with lighter rules)). Published 6 Oct 2026.
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