Winnable

Open tenders / Consultancy & research

Planned procurement · Notice 101820-2026

Travel Wales by TfW: Retail, Marketplace and Licensing Ecosystem / Teithio Cymru gan TrC: Manwerthu, Y Farchnad ac Ecosystem Trwyddedu

Transport for Wales (TFW) Ltd

Value
£100k
Stage
Early notice
Where
Wales
Lots
1
Suitable for SMEs
Yes, says the buyer
Contract
19 Apr 2027 – 19 Apr 2030

In plain English

Transport for Wales is testing the market for a phased Travel Wales retail, online shop, marketplace and brand licensing service, with an indicative value of £100,000 and a possible contract period from 19 April 2027 to 19 April 2030. This is preliminary market engagement, not an open tender, and TfW may decide not to proceed with any later procurement.

Good fit for: Retail, ecommerce, fulfilment, marketing or brand licensing businesses willing to give feedback on a possible future contract.

The catch (with the notice's own words):
  • Not open for bids yet The purpose of this preliminary market engagement is to test assumptions, obtain market evidence and gather feedback before determining whether and how TfW may proceed.
  • Buyer may not go ahead TfW reserves the right not to proceed with any subsequent procurement.
  • Scope, value and timetable may change Any future procurement, scope, delivery model, contract structure, value or timetable remains indicative and subject to change.

Written with AI from the official notice. Check the notice before relying on it.

What the buyer says

Transport for Wales (TfW) is exploring the development of a phased Travel Wales retail, marketplace and licensing ecosystem. The ambition is to create a commercially sustainable proposition that generates non-farebox revenue, strengthens the Travel Wales brand, enhances customer engagement, and creates opportunities for Welsh businesses, tourism partners and other organisations. The potential scope may include: • customer research, proposition development and demand validation; • retail strategy, product sourcing and product development; • ecommerce platform provision, payment services and systems integration; • retail operations, warehousing, fulfilment, delivery, returns and customer service; • marketing, content, customer engagement and performance analytics; • station, event and pop-up retail opportunities; • tourism, destination and experience-led products and services; • marketplace capability, seller onboarding and marketplace governance; • strategic partnerships, brand collaborations and sponsorship opportunities; • intellectual property management, licensing and royalty-based commercial opportunities. Potential phased approach Phase 1: Establish the Core Proposition Development and operation of a managed retail, ecommerce and fulfilment service, with TfW retaining appropriate control of brand strategy, intellectual property, customer data and commercial governance. Phase 2: Expand Participation Subject to demand and operational maturity, introduce marketplace capability to enable Welsh suppliers, tourism businesses and selected third parties to participate in the Travel Wales ecosystem. Phase 3: Commercialise the Brand Subject to market viability, explore licensing, royalty opportunities and strategic commercial partnerships. This phased approach is an initial …

Read the official notice

What happens next

This is an early notice: the buyer is planning a tender, and its documents come when the tender is published. The notice gives the buyer's team as supplychain@tfw.wales. Read the official notice for the details.

Procedure: not stated. Published 28 Oct 2026.

Similar open tenders

Want tenders like this, matched to your firm?

Winnable emails the few new tenders that fit you each weekday, with the catch spelled out. £29/month after a 14-day free trial (no card needed).

Start free trial