Open tender · Notice 105376-2026
RHOI: Ymgyrch Marchnata Integredig, Cyfathrebu a Newid Ymddygiad / Integrated Marketing, Communications and Behaviour Change Campaign
- Value
- £35k
- Closes
- 30 Nov 2026 (22 days)
- Where
- Wales
- Lots
- 1
- Suitable for SMEs
- Yes, says the buyer
- Contract
- 15 Dec 2026 – 1 Jul 2027
In plain English
Eryri National Park Authority wants a marketing and communications supplier to create and run a bilingual Welsh/English campaign for RHOI, a new scheme that rewards visitors and locals for doing environmental, cultural and community good. The work starts in the pilot areas of Bala and Betws-y-Coed, with a contract period from 15 December 2026 to 1 July 2027 and an estimated value of £35,000.
Good fit for: Marketing, communications or behaviour-change agencies able to work in both Welsh and English.
Written with AI from the official notice. Check the notice before relying on it.
What the buyer says
Mae RHOI wedi cael ei ysbrydoli gan lwyddiant CopenPay ac mae'n rhan o'r dull rhyngwladol ehangach DestinationPay. Mae'r egwyddor sylfaenol yn syml: anogir pobl i wneud rhywbeth cadarnhaol ar gyfer y lleoedd maen nhw'n ymweld â nhw ac, yn gyfnewid, derbyn gwobr gan fusnes neu sefydliad sy'n cymryd rhan. Bydd y rhaglen yn canolbwyntio i ddechrau ar Y Bala a Betws-y-Coed fel ardaloedd peilot, gyda'r nod o dyfu ar draws rhanbarth ehangach Eryri dros amser. Bydd gweithgareddau'n cael eu darparu gan amrywiaeth o sefydliadau partner, grwpiau cymunedol, busnesau a sefydliadau eraill. Bydd busnesau sy'n cymryd rhan yn darparu gwobrau i bobl sy'n cwblhau gweithgareddau cymwys. Mae enghreifftiau o'r mathau o ymddygiad y gallai RHOI eu hannog yn cynnwys dewis trafnidiaeth gyhoeddus, gwirfoddoli, cymryd rhan mewn gweithgareddau casglu sbwriel neu gadwraeth, cefnogi gweithgareddau diwylliannol lleol, dysgu neu ddefnyddio'r Gymraeg, a chymryd rhan mewn gweithgareddau sy'n cyfrannu'n gadarnhaol at gymunedau ac amgylchedd yr ardal. Nid yw'r rhaglen wedi'i bwriadu i weithredu fel cynllun disgownt na theyrngarwch confensiynol. Rhoddir pwyslais ar annog pobl i wneud dewisiadau cadarnhaol a chymryd rhan mewn gweithgareddau ystyrlon, gyda gwobrau'n darparu cymhelliant ychwanegol. Felly, dylai'r ymgyrch ganolbwyntio ar newid ymddygiad yn ogystal â chodi ymwybyddiaeth ac annog pobl i lawrlwytho’r ap. Ffordd ddefnyddiol o feddwl am daith y defnyddiwr arfaethedig yw: GWELD → DEALL → YMUNO → GWEITHREDU → DERBYN GWOBR → RHANNU → AILADRODD Disgwylir i'r cyflenwr llwyddiannus ddatblygu'r daith hon ymhellach a nodi'r cyfathrebiadau, yr ymyriadau ymddygiadol a'r gweithgaredd marchnata sydd eu hangen ym mhob cam. // Eryri National Park Authority is seeking to appoint an experienced marketing and commu…
Getting the documents
sell2wales.gov.wales (the buyer's own site, usually free to register).
Procedure: Below threshold - open competition (Open: anyone can bid (a lower-value contract with lighter rules)). Published 5 Nov 2026.
What similar contracts went for
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| Domestic Burnining Behaviour Change Campaign West Northamptonshire Council | Gavin Willis Creative Marketing Ltd SME | £30k | 23 Sep |
| Cynllun Marchnata Digidol Eryri Mynyddoedd a Môr 2025/26 - Eryri Snowdonia Mountains and Coast Digital Marketing Campaign 2025/26 Cyngor Gwynedd | Name withheld SME | £60k | 19 Aug |
From the award notices on Find a Tender and Public Contracts Scotland. Values are as each notice states them and cover the contract's whole term: most notices give the value before VAT, but about one in seven gives only a figure including VAT. AI picked these as the same kind of work and can be wrong, so check what each one included before you price.
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