- Value
- £14.2m
- Closes
- 13 Nov 2026 (5 days)
- Where
- Yorkshire and the Humber
- Lots
- 2
- Suitable for SMEs
- Not stated
- Contract
- 30 Apr 2027 – 29 Apr 2030
Framework: winning a place puts you on an approved list for future work. It's the entry ticket, not guaranteed work.
In plain English
Yorkshire Water Services Limited wants to set up a list of approved marketing suppliers covering campaigns, advertising, digital and social media, content, research and media buying, running from 30 April 2027 to 29 April 2030. A place on the list is the entry ticket to future work, not guaranteed work, as individual jobs will be ordered later; the estimated value is £14,250,000 and there are 2 lots.
Good fit for: Marketing, creative or communications agencies with campaign and customer engagement experience, including ones that could bid for one lot.
Written with AI from the official notice. Check the notice before relying on it.
What the buyer says
Yorkshire Water Services Limited is seeking to appoint suitably qualified and experienced marketing services providers to a framework agreement to support the planning, development, delivery and evaluation of integrated marketing and communications activity. The framework will support Yorkshire Water in delivering its strategic objectives, strengthening customer engagement and trust, raising awareness of key services and initiatives, promoting positive behaviours and supporting the organisation's wider business, environmental and public service priorities. The scope of the framework may include, but is not limited to, strategic marketing planning, brand development and management, creative strategy and campaign development, advertising, digital marketing, social media, content creation, customer engagement, audience insight and research, media planning and buying, campaign implementation, performance measurement and evaluation. Appointed suppliers may be required to provide services across a range of channels and audiences, developing effective, accessible and inclusive communications that respond to customer needs and deliver measurable outcomes. Activity may support customer awareness and understanding, water efficiency, environmental protection, operational communications, service improvements, reputation management and other corporate priorities. Yorkshire Water intends to establish a flexible framework arrangement through which services may be commissioned in response to changing business requirements. The framework may comprise one or more suppliers and/or lots, subject to the final procurement structure. Specific requirements, deliverables and performance expectations will be defined through individual call-off contracts or work packages. The appointed supplier(s…
Getting the documents
s1-eu.ariba.com (the buyer's own site, usually free to register).
Procedure: Competitive flexible procedure (Flexible: the buyer sets the stages, often a shortlist first, then bids). Published 22 Oct 2026.
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