Digital Media Planning and Buying Services

Value: £320k
Closes: 11 Nov 2026 (3 days)
Where: Scotland
Lots: 2
Suitable for SMEs: Not stated
Contract: Not stated

In plain English

SRUC (Scotland's Rural College) wants to appoint one or two media buying agencies to plan and deliver digital advertising campaigns across local and international markets, supporting student recruitment and brand awareness, with a contract valued at around £320,000. The work is split across 2 lots and covers Scotland, the UK and international markets.

Good fit for: Media planning and buying agencies with higher education or international advertising campaign experience.

Written with AI from the official notice. Check the notice before relying on it.

What the buyer says

SRUC is seeking to appoint one or two media buying agencies who have the experience to develop and deliver media activity in the higher education sector within local and international markets, while recognising the different perspectives, challenges, market demands and media consumption that exist within different countries. The selected suppliers must have the ability to deliver and manage several campaigns across multiple channels and deliver the highest levels of engagement and conversion in the most cost-effective way. The suppliers should be able to recommend the most effective media engagement strategy through their understanding of the varying media landscape and consumer habits of our intended audiences. The appointed agencies will also support SRUC in delivering its institutional objectives through effective paid media activity designed to increase brand awareness, drive student recruitment, promote commercial services and support wider stakeholder engagement across Scotland, the UK and international markets.

Read the official notice Tender documents

Getting the documents

publiccontractsscotland.gov.uk (free to register, then register your interest in this notice).

Procedure: Open procedure (Open: anyone can bid, in one stage). Published 12 Oct 2026.

What similar contracts went for

Similar contracts went for £350k to £1.1m (7 since 2025; 5 won by small firms).

Contract	Won by	Value	Awarded
Media Buying Services (3 Year Contract) Bradford College	Ajb Media Limited SME	£375k	9 Sep
V&A East Museum Media Buying - Burst 2 Victoria and Albert Museum	Omd Group Limited	£450k	21 Jul
Media Buying Services Gateshead College	Phonetic Digital Services Limited SME	£400k	4 Feb
MEH - The Provision of Media Buying and Management Services Moorfields Eye Hospital NHS Foundation Trust	All Response Media Limited	£1.1m	17 Dec
Lot 2: Offline Media Buying National Museums Northern Ireland	Anderson Spratt Group Ltd SME	£350k	9 Dec
Digital Media Buying Services Gateshead College	Phonetic Digital Services Limited SME	£400k	30 Oct
Outdoor, Broadcast and Print Media Buying Services Gateshead College	The Radio Place Limited SME	£512k	30 Oct

From the award notices on Find a Tender and Public Contracts Scotland. Values are as each notice states them and cover the contract's whole term: most notices give the value before VAT, but about one in seven gives only a figure including VAT. AI picked these as the same kind of work and can be wrong, so check what each one included before you price.

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