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Open tenders / Marketing, design & comms

Open tender · Notice 089497-2026

CRM partner agency tender

South Western Railway Limited

Value
£1.4m
Closes
15 Dec 2026 (83 days)
Where
North East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East, South West
Lots
1
Suitable for SMEs
Yes, says the buyer
Contract
1 Apr 2027 – 31 Mar 2029

In plain English

South Western Railway wants a specialist CRM (customer relationship marketing) agency to work as an extension of its in-house team on customer marketing — strategy, mapping and improving customer journeys, analysis, and using customer audiences in paid media campaigns. The contract runs for two years from 1 April 2027 to 31 March 2029, with an estimated value of around £1.38m.

Good fit for: CRM, customer data and multi-channel marketing agencies with experience of large consumer brands.

Watch out: Single lot covering strategy, analysis and media activation, so you need to cover the whole brief; Contract value of about £1.38m over two years implies capacity to service a large account; Work does not start until April 2027, so a long gap between bidding and revenue

Written with AI from the official notice. Check the notice before relying on it.

What the buyer says

SWR seeks to appoint a specialist CRM partner agency to operate as an extended team to support us in our customer marketing and leveraging the value of that in multi-channel and media activation. The focus will be on adding strategic input, journey mapping & improvement, analysis and as necessary, activation to turbo-charge our customer marketing efforts for CRM and utilisation of relevant audiences in paid media.

Read the official notice

Procedure: Competitive flexible procedure. Published 22 Sep 2026.

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